Here is a copy of the information from original bid for funding from the HEA Changing the Learning Landscape pot.

Professional Online Presence Podcasts Bid (PDF Format)

In my initial explorations of this area I have already made a slight adjustment to the intended dissemination, with an agreed move to focus more on blog content than an official academic paper. This seems sensible given the topic and the social media focus of the funding. However, it is still hoped that it may be possible to present this through other academic talks, or perhaps a workshop format. Some dissemination through posters should also be possible.