Eight MP3 format podcast episodes, under 15 minutes each, covering deciding on your web site, best social media use, marketing yourself online, employability tips, and much more..
I originally recorded these eight short podcasts guiding students through building a professional online presence in 2014. They are included here for historical interest. More historical information about the development of these podcasts is available.
What is a professional online presence and why does this matter?
Length: 14:49
This introductory podcast sets the scene about why a professional online presence matters, what employers actually look for, and how to think about setting up your sites for future success.
What preparation do you need to create a professional online presence?
Length: 14:31
Find out how to set the foundations, settle on a name, a tidy email account, consistent photo and a short profile you can reuse. A simple audit now prevents messy fixes later.
What should you be thinking about when using professional social networks like LinkedIn?
Length: 11:37
Here are the tweaks to set up your LinkedIn profile properly, including thinking about how to best present your achievements.
What should you be thinking about when using informal social networks like Facebook?
Length: 12:49
Social media use extends far beyond professional networks like LinkedIn. This podcast considers what information you should display on your Facebook account, and why..
How can video be used to enhance your professional sites?
Length: 14:25
Short video can be included to represent you online, giving you a quick win if you're confident with a camera, or even a screenshared video. This podcast suggests what to focus on.
Here's why you should have your own domain and web site that you control.
Length: 11:52
Your website is the often forgotten hub of a whole professional online presence. Make sure you own the domain related to you, and put up some minimal fast content to protect your professional identity.
It's not just enough to have a professional online presence. How do you make sure other people know about it?
Length: 11:43
Share without becoming annoying, create content that can reused and decide what social channels you should focus in on.
Here are some advanced techniques to consider which can make all the difference to your future.
Length: 12:14
What else can you do to stand out online? How do you track your online reputation? This final podcast shares some advanced tips and highlights how some sites can go viral online.
See the titles, but everything from why students need a professional online presence, to social media, video use, and employability techiques.
You can download the MP3 files. Many browsers will let you listen directly as well.
Not currently, but on this page you’ll also find short summaries, main topics and MP3 downloads for every episode.
Yes, you're welcome to download these and share them locally. Please credit the site if you can.
Yes, you're welcome to contact me, Thomas Lancaster, but I'm aware a lot has changed since these podcssts were recorded.
Use the APA-style reference below to cite this page. Examples for podcast episodes are provided below.
Lancaster, T. (2025). Podcasts. Professional Online Presence. https://professionalonlinepresence.com/podcasts.html
Lancaster, T. (2014). Podcast 1: Overview Of Professional Online Presences [Audio podcast episode]. In Professional Online Presence (podcast). https://professionalonlinepresence.com/podcasts.html#episode-1
Lancaster, T. (2014). Podcast 2: Preparing To Create Professional Online Presences [Audio podcast episode]. In Professional Online Presence (podcast). https://professionalonlinepresence.com/podcasts.html#episode-2
Tip: Change the episode title and the anchor (#episode-n) to cite any other episode on this page.